Organisation · Consultant lobbying firm
The Advantage Group
Email alerts · at most one a day
Registrations
Registrations naming this organisation as client, consultant firm or another party. Source: City of Toronto Lobbyist Registry.
Registrations by start year
Status
Subjects
- Signs24
- By-law / Regulation6
- Arts / Culture4
- Attractions / Tourism3
- Planning and Development Application, Minor Variance2
- Budget2
- Economic Development1
- Planning and Development Application, Official Plan1
- Planning and Development Application, Zoning By-law1
- Planning and Development, Rental Housing Demolition or Conversion1
and 6 other subjects
Data table· 38 rows
| Registration | Role | Client | Subject matter | Dates | Status | Communications |
|---|---|---|---|---|---|---|
| SM28153 | Consultant firm | Outfront Media Canada LP | Signs | 9 May 2019 – 31 December 2019 | closed | 6 |
| SM27981 | Consultant firm | Co-Operative Slo-Pitch Network | Attractions / Tourism; Economic Development | 8 April 2019 – 12 November 2019 | closed | 2 |
| SM26040 | Consultant firm | 10285773 Canada Corp | Planning and Development Application, Official Plan; Planning and Development Application, Zoning By-law | 9 April 2018 – 10 April 2019 | closed | 2 |
| SM25601 | Consultant firm | Outfront Media LLC | Signs | 30 January 2018 – 5 February 2019 | closed | 2 |
| SM25592 | Consultant firm | Outfront Media LLC | Signs | 29 January 2018 – 16 September 2018 | closed | 63 |
| SM24037 | Consultant firm | Outfront Media LLC | Signs | 13 February 2017 – 21 June 2017 | closed | 3 |
| SM23943 | Consultant firm | Outfront Media LLC | By-law / Regulation; Signs | 20 January 2017 – 16 September 2018 | closed | 52 |
| SM23942 | Consultant firm | Outfront Media LLC | By-law / Regulation; Signs | 20 January 2017 – 16 September 2018 | closed | 57 |
| SM23732 | Consultant firm | O.O.H Vision Inc. | Planning and Development, Rental Housing Demolition or Conversion; Planning and Development Application, Site Plan; Pla… | 18 November 2016 – 9 May 2019 | closed | 17 |
| SM23638 | Consultant firm | Oberon Development Corporation | Signs | 21 October 2016 – 1 March 2017 | closed | 26 |
| SM23520 | Consultant firm | Outfront Media LLC | Signs | 13 September 2016 – 26 February 2018 | closed | 4 |
| SM23461 | Consultant firm | Outfront Media LLC | Signs | 17 August 2016 – 8 May 2020 | closed | 34 |
| SM23379 | Consultant firm | Outfront Media LLC | Signs | 21 July 2016 – 9 December 2016 | closed | 4 |
| SM23344 | Consultant firm | International Council of Shopping Centres | Budget | 13 July 2016 – 31 July 2017 | closed by lro | 15 |
| SM23261 | Consultant firm | Oxford Properties | Attractions / Tourism; By-law / Regulation | 16 June 2016 – 26 February 2018 | closed | 129 |
| SM23219 | Consultant firm | Outfront Media LLC | Arts / Culture; Signs | 6 June 2016 – 8 May 2020 | closed | 57 |
| SM23048 | Consultant firm | Outfront Media LLC | Signs | 26 April 2016 – 31 December 2016 | closed | 1 |
| SM22881 | Consultant firm | Outfront Media LLC | Planning and Development, Heritage; Signs | 10 March 2016 – 19 April 2016 | closed | 5 |
| SM22880 | Consultant firm | Outfront Media LLC | Signs | 10 March 2016 – 30 June 2017 | closed | 9 |
| SM22810 | Consultant firm | Oxford Properties Group | Attractions / Tourism; By-law / Regulation | 22 February 2016 – 26 February 2018 | closed | 186 |
| SM22787 | Consultant firm | Dosarama Inc. | Planning and Development Application, Minor Variance | 16 February 2016 – 1 March 2016 | closed | 2 |
| SM22772 | Consultant firm | Moksha Canada Foundation | Arts / Culture | 9 February 2016 – 31 July 2016 | closed | 45 |
| SM22719 | Consultant firm | International Council of Shopping Centres | Budget; Parking | 27 January 2016 – 26 February 2018 | closed | 145 |
| SM22687 | Consultant firm | Outfront Media LLC | Signs | 20 January 2016 – 9 December 2016 | closed | 21 |
| SM22661 | Consultant firm | Moksha Canada Foundation | Arts / Culture | 13 January 2016 – 30 September 2017 | closed by lro | 13 |
| SM22583 | Consultant firm | Metrolinx | Signs | 16 December 2015 – 11 May 2016 | closed | 75 |
| SM22497 | Consultant firm | Outfront Media LLC | Signs | 17 November 2015 – 9 December 2016 | closed | 109 |
| SM22436 | Consultant firm | Outfront Media LLC | Signs | 4 November 2015 – 2 January 2018 | closed | 35 |
| SM22435 | Consultant firm | Outfront Media LLC | Signs | 4 November 2015 – 3 October 2016 | closed | 3 |
| SM22263 | Consultant firm | Imperial Taxi | By-law / Regulation | 25 September 2015 – 11 May 2016 | closed | 21 |
| SM22229 | Consultant firm | Outfront Media LLC | Real Estate / Property (City-owned); Signs | 14 September 2015 – 2 January 2018 | closed | 4 |
| SM22228 | Consultant firm | Canadian Federation of Steelpan | Arts / Culture | 14 September 2015 – 8 March 2016 | closed | 3 |
| SM22227 | Consultant firm | Canadian Pacific National Railway | Signs | 14 September 2015 – 16 December 2015 | closed | 42 |
| SM22143 | Consultant firm | Outfront Media LLC | Signs | 20 August 2015 – 16 December 2015 | closed | 53 |
| SM22010 | Consultant firm | Outfront Media LLC | Signs | 7 July 2015 – 8 May 2020 | closed | 33 |
| SM21953 | Consultant firm | OHL Construction Canada Inc. | City infrastructure - Emergency planning and/or restoration | 15 June 2015 – 1 March 2016 | closed | 33 |
| SM21735 | Consultant firm | Outfront Media LLC | Signs | 30 April 2015 – 5 February 2019 | closed | 57 |
| SM20270 | Consultant firm | St. Louis Franchise Ltd | By-law / Regulation; Licences / Licensing | 9 April 2014 – 7 March 2016 | closed | 2 |
Offices contacted
Communications on registrations where this organisation is the client.
No communications recorded.
No communications recorded.
Lobbyists and consultant firms
Lobbyists on its registrations
RegistrationsNone recorded.
Consultant firms used
RegistrationsNone recorded.
Linked agenda items
No published links to agenda items.
Linked development applications
No published links to development or Committee of Adjustment applications.
Consultant firm activity
- Clients
- 17
- Across all years
- Registrations as firm
- 38
- Communications for clients
- 1,370
Top clients
By communicationsClients per year
2014 to 20201 clients in 2020
Years in which a registration for the client was active (start to end, or to its last communication).
Clients by year· 40 rows
Subjects
- Signs24
- By-law / Regulation6
- Arts / Culture4
- Attractions / Tourism3
- Budget2
- Planning and Development Application, Minor Variance2
- Licences / Licensing1
- City infrastructure - Emergency planning and/or restoration1
- Real Estate / Property (City-owned)1
- Parking1
- Planning and Development, Heritage1
- Planning and Development, Rental Housing Demolition or Conversion1
- Planning and Development Application, Site Plan1
- Planning and Development Application, Official Plan1
- Planning and Development Application, Zoning By-law1
- Economic Development1
Meeting rate
Share of the firm's communications recorded as meetings
Meeting rates are compared within subject category in the methods; rates are reported only above 20 contacts.
Offices contacted on behalf of clients
Communications per year
2014 to 20191,370 communications, most in 2016 (712)
How and with whom
By method · 575 meetings
By office holder
Most-contacted offices, all clients
Top 10 of 50+Offices contacted· 50 rows
| Office | Office holder type | Communications | Meetings | Last contact |
|---|---|---|---|---|
| Office of Councillor Michael Thompson, Ward 37 | Councillor staff | 109 | 62 | 23 April 2018 |
| Ward 5 Etobicoke-Lakeshore | Member of council | 62 | 33 | 13 September 2018 |
| Ward 26 Don Valley West | Member of council | 59 | 25 | 25 April 2018 |
| Ward 38 Scarborough Centre | Member of council | 49 | 34 | 23 April 2018 |
| Office of Councillor Jon Burnside, Ward 26 | Councillor staff | 44 | 18 | 23 April 2018 |
| Municipal Licensing & Standards | City staff | 36 | 30 | 19 June 2017 |
| Office of Councillor Justin Di Ciano, Ward 5 | Councillor staff | 36 | 10 | 23 April 2018 |
| Office of Councillor Ana Bailao, Ward 18 | Councillor staff | 33 | 8 | 5 April 2018 |
| Ward 21 St. Paul's | Member of council | 33 | 21 | 23 April 2018 |
| Ward 18 Davenport | Member of council | 30 | 7 | 23 April 2018 |
| Ward 17 Davenport | Member of council | 29 | 13 | 23 April 2018 |
| Office of Councillor Raymond Cho, Ward 42 | Councillor staff | 27 | 13 | 15 July 2016 |
| Ward 25 Don Valley West | Member of council | 26 | 2 | 23 April 2018 |
| Ward 12 York South-Weston | Member of council | 25 | 12 | 23 April 2018 |
| Office of Mayor John Tory | Councillor staff | 24 | 17 | 23 April 2018 |
| Ward 24 Willowdale | Member of council | 24 | 5 | 3 April 2018 |
| Ward 39 Scarborough-Agincourt | Member of council | 23 | 14 | 23 April 2018 |
| Ward 4 Etobicoke Centre | Member of council | 23 | 10 | 23 April 2018 |
| Office of Councillor Frank Di Giorgio. Ward 12 | Councillor staff | 21 | 4 | 26 September 2016 |
| Ward 37 Scarborough Centre | Member of council | 20 | 6 | 23 April 2018 |
| Ward 6 Etobicoke-Lakeshore | Member of council | 20 | 8 | 23 April 2018 |
| Ward 41 Scarborough-Rouge River | Member of council | 19 | 3 | 23 April 2018 |
| Office of Councillor Cesar Palacio, Ward 17 | Councillor staff | 18 | 2 | 5 April 2017 |
| Office of Councillor Frank Di Giorgio, Ward 12 | Councillor staff | 18 | 9 | 29 September 2016 |
| Toronto Building | City staff | 17 | 16 | 18 April 2018 |
| Ward 1 Etobicoke North | Member of council | 17 | 9 | 2 May 2019 |
| Ward 16 Eglinton-Lawrence | Member of council | 17 | 3 | 23 April 2018 |
| Ward 36 Scarborough Southwest | Member of council | 16 | 8 | 25 April 2018 |
| Ward 40 Scarborough-Agincourt | Member of council | 16 | 7 | 23 April 2018 |
| Office of Councillor Giorgio Mammoliti, Ward 7 | Councillor staff | 15 | 8 | 23 April 2018 |
| Leaside Arena Board | Local board | 15 | 11 | 15 July 2016 |
| Ward 43 Scarborough East | Member of council | 15 | 5 | 23 April 2018 |
| Office of Councillor Pam McConnell, Ward 28 | Councillor staff | 14 | 3 | 22 September 2016 |
| Office of Councillor Vincent Crisanti, Ward 1 | Councillor staff | 14 | 6 | 26 April 2017 |
| Ward 7 York West | Member of council | 14 | 6 | 23 April 2018 |
| Office of Councillor Jaye Robinson, Ward 25 | Councillor staff | 13 | 0 | 28 September 2016 |
| Office of Councillor Joe Mihevc, Ward 21 | Councillor staff | 13 | 2 | 21 February 2018 |
| Ward 42 Scarborough-Rouge River | Member of council | 13 | 8 | 23 April 2018 |
| Ward 8 York West | Member of council | 13 | 3 | 23 April 2018 |
| Parks, Forestry & Recreation | City staff | 12 | 1 | 6 June 2016 |
| Ward 10 York Centre | Member of council | 12 | 3 | 23 April 2018 |
| Office of Councillor Ana Bailao | Councillor staff | 11 | 6 | 23 April 2018 |
| Office of Councillor David Shiner, Ward 24 | Councillor staff | 11 | 5 | 18 October 2016 |
| Ward 28 Toronto Centre-Rosedale | Member of council | 11 | 3 | 25 April 2018 |
| Office of Councillor Josh Matlow, Ward 22 | Councillor staff | 10 | 0 | 24 April 2017 |
| Ward 11 York South-Weston | Member of council | 10 | 6 | 23 April 2018 |
| Office of Councillor Chin Lee, Ward 41 | Councillor staff | 9 | 5 | 7 March 2017 |
| Office of Councillor Gary Crawford, Ward 36 | Councillor staff | 9 | 4 | 23 April 2018 |
| Ward 22 St. Paul's | Member of council | 9 | 0 | 23 April 2017 |
| Ward 3 Etobicoke Centre | Member of council | 9 | 5 | 23 April 2018 |
Disclosure timeliness
Lobbyists must record a communication within 3 days. lobbyTO measures the gap between a communication's date and the first daily snapshot of the registry export in which it appears. The export refreshes daily, so a 1-day gap is expected.
Measurement in progress. Daily snapshots began on 4 October 2026 (2 days of snapshots so far); results appear after 6 months of snapshots, from 4 April 2027. Communications dated before the first snapshot are not measured.
City contracts and lobbying
No City contract awards are recorded for this organisation in the TOBids contract datasets.
Corporate group
This organisation is not part of a corporate group identified from registry records.
Contributions by this organisation's lobbyists and officers
No contributions by this organisation's lobbyists or officers have been matched.