Corporation · Consultant lobbying firm
Rubicon Strategy Inc
Email alerts · at most one a day
Registrations
Registrations naming this organisation as client, consultant firm or another party. Source: City of Toronto Lobbyist Registry.
Registrations by start year
Status
Subjects
- Economic Development20
- Transportation18
- Transit / TTC12
- Transportation - Metrolinx8
- Licences / Licensing6
- Waterfront Revitalization6
- Planning and Development4
- Procurement4
- Film and TV4
- Environment3
and 21 other subjects
Data table· 50 rows
| Registration | Role | Client | Subject matter | Dates | Status | Communications |
|---|---|---|---|---|---|---|
| SM37911 | Consultant firm | ASI Group Ltd. | Environment; Real Estate / Property (City-owned); Water | 3 September 2026 – 1 September 2027 | active | 4 |
| SM37742 | Consultant firm | Fairgrounds Inc | Economic Development; Recreation | 23 June 2026 – 31 December 2026 | active | 7 |
| SM37492 | Consultant firm | iicontent Inc | Financial Services; Technology | 12 March 2026 – 24 June 2026 | closed | 10 |
| SM37471 | Consultant firm | Jetti Inc | Licences / Licensing; Transportation; Waterfront Revitalization | 9 March 2026 – 13 August 2026 | closed | 23 |
| SM37373 | Consultant firm | WSP Canada Inc. | By-law / Regulation; Planning and Development; Transportation | 2 February 2026 – 24 June 2026 | closed | 1 |
| SM37302 | Consultant firm | The Toronto Wholesale Produce Association | Planning and Development; Planning and Development Application | 8 January 2026 – 31 December 2026 | active | 5 |
| SM37136 | Consultant firm | Toronto Port Authority | Transportation; Waterfront Revitalization | 10 November 2025 – 1 November 2026 | active | 3 |
| SM37093 | Consultant firm | Connective Support Society | Affordable Housing; Shelters | 27 October 2025 – 27 October 2026 | active | 31 |
| SM37041 | Consultant firm | KB Rail Canada inc | Transit / TTC | 10 October 2025 – 26 January 2026 | closed | 7 |
| SM36814 | Consultant firm | WSP Canada Inc. | By-law / Regulation; Procurement; Transportation | 23 July 2025 – 31 October 2025 | closed | 21 |
| SM36487 | Consultant firm | Amazon Canada Fulfillment Services, ULC. | Economic Development; Film and TV | 26 March 2025 – 30 September 2025 | closed | 2 |
| SM36448 | Consultant firm | Woodbine Entertainment Group | Economic Development; Planning and Development | 13 March 2025 – 1 March 2027 | active | 17 |
| SM36086 | Consultant firm | Bolt Services CA inc D/B/A Hopp / Bolt | Economic Development; Licences / Licensing; Transportation | 30 October 2024 – 12 November 2025 | closed by lro | 0 |
| SM36077 | Consultant firm | Ontario Shipyards Inc. | Transportation; Waterfront Revitalization | 30 October 2024 – 7 July 2025 | closed | 1 |
| SM35966 | Consultant firm | Toronto Wholesale Food Producers | Economic Development; Transportation; Transportation - Cycling / Bicycle Lanes | 24 September 2024 – 1 September 2027 | active | 7 |
| SM35872 | Consultant firm | Amazon Corporate, LLC | Arts / Culture; Film and TV | 29 August 2024 – 28 March 2025 | closed | 9 |
| SM35837 | Consultant firm | Mott MacDonald Canada | Transit / TTC; Transportation - Metrolinx | 12 August 2024 – 17 March 2025 | closed | 2 |
| SM35808 | Consultant firm | Ontario Shipyards Inc. | Economic Development; Transportation; Waterfront Revitalization | 31 July 2024 – 23 April 2025 | closed | 22 |
| SM35467 | Consultant firm | Walker Industries | Environment; Garbage / Recycling; Hazardous Waste | 3 April 2024 – 2 April 2025 | closed by lro | 0 |
| SM35444 | Consultant firm | Walker Industries | Environment; Garbage / Recycling; Hazardous Waste | 27 March 2024 – 9 July 2024 | closed | 5 |
| SM35351 | Consultant firm | CRH Canada Group Inc. | Transit / TTC; Transportation - Metrolinx | 26 February 2024 – 30 September 2025 | closed | 21 |
| SM35289 | Consultant firm | Bolt Services CA Inc | Economic Development; Licences / Licensing; Transportation | 8 February 2024 – 1 May 2025 | closed | 140 |
| SM35285 | Consultant firm | Bolt Services CA inc D/B/A Hopp / Bolt | Economic Development; Licences / Licensing; Transportation | 2 February 2024 – 23 April 2025 | closed | 47 |
| SM35179 | Consultant firm | Toronto Wholesale Food Producers | Economic Development; Planning and Development Application, Official Plan; Planning and Development Application, Plan o… | 2 January 2024 – 5 July 2024 | closed | 1 |
| SM35009 | Consultant firm | Toronto Wholesale Producers Association | Economic Development; Planning and Development Application; Planning and Development Application, Official Plan | 13 November 2023 – 21 March 2024 | closed | 3 |
| SM34909 | Consultant firm | Toronto Wholesale Food Producers | Economic Development; Planning and Development Application, Zoning By-law; Planning and Development Application, Plan o… | 10 October 2023 – 9 October 2024 | closed by lro | 3 |
| SM34777 | Consultant firm | Amazon Corporate, LLC | Economic Development; Film and TV | 31 August 2023 – 31 August 2024 | closed by lro | 12 |
| SM33848 | Consultant firm | Jacobs Engineering Group Inc. | Procurement; Transit / TTC; Transportation | 10 November 2022 – 10 November 2023 | closed by lro | 1 |
| SM33522 | Consultant firm | Jacobs Engineering Group Inc. | Procurement; Transit / TTC; Transportation | 17 August 2022 – 17 August 2023 | closed by lro | 1 |
| SM33491 | Consultant firm | Direx Solution Ltd. | Procurement; Transit / TTC; Transportation | 27 July 2022 – 27 July 2024 | closed by lro | 3 |
| SM33461 | Consultant firm | Cubic Transportation Systems Canada Limited | Transit / TTC; Transportation; Transportation - Metrolinx | 13 July 2022 – 31 December 2023 | closed | 6 |
| SM33044 | Consultant firm | Amazon Corporate, LLC | Planning and Development; Planning and Development, Planning Policy / Study; Transportation | 10 March 2022 – 18 January 2024 | closed by lro | 7 |
| SM32814 | Consultant firm | Heddle Marine Services Inc | Economic Development; Transportation; Waterfront Revitalization | 12 January 2022 – 17 July 2023 | closed | 31 |
| SM32719 | Consultant firm | Toronto Wholesale Food Producers | Economic Development; Planning and Development Application; Planning and Development Application, Plan of Condominium | 15 December 2021 – 30 June 2025 | closed by lro | 9 |
| SM32572 | Consultant firm | BEHAVIOUR ONTARIO, a division of BEHAVIOUR INTERACTIVE INC. | Economic Development; Technology | 16 November 2021 – 25 March 2022 | closed | 6 |
| SM32064 | Consultant firm | Heddle Marine Services Inc | Economic Development; Transportation; Waterfront Revitalization | 23 July 2021 – 20 July 2023 | closed | 20 |
| SM31377 | Consultant firm | Amazon Corporate, LLC | Economic Development; Film and TV; Planning and Development Application, Site Plan | 11 March 2021 – 11 March 2024 | closed by lro | 0 |
| SM31205 | Consultant firm | Peter Kiewit Sons ULC | Transit / TTC; Transportation - Metrolinx; Transportation - Roads / Bridges | 27 January 2021 – 14 May 2021 | closed | 1 |
| SM31162 | Consultant firm | Peter Kiewit Sons ULC | Transit / TTC; Transportation - Metrolinx; Transportation - Roads / Bridges | 25 January 2021 – 3 May 2021 | closed by lro | 15 |
| SM30234 | Consultant firm | Greater Toronto Airports Authority | Health & Safety; Transportation | 15 June 2020 – 14 May 2021 | closed | 11 |
| SM30057 | Consultant firm | Cubic Transportation Systems Canada Limited | Transit / TTC; Transportation - Metrolinx | 8 May 2020 – 4 December 2023 | closed | 3 |
| SM28545 | Consultant firm | Greater Toronto Airports Authority | Licences / Licensing | 8 July 2019 – 15 May 2020 | closed | 1 |
| SM28544 | Consultant firm | Greater Toronto Airports Authority | Health & Safety | 8 July 2019 – 7 July 2020 | closed by lro | 0 |
| SM28530 | Consultant firm | The Toronto Wholesale Produce Association | Economic Development | 3 July 2019 – 29 May 2020 | closed | 1 |
| SM28285 | Consultant firm | Loblaw Companies Ltd | Licences / Licensing | 3 June 2019 – 31 July 2019 | closed | 2 |
| SM28027 | Consultant firm | Greater Toronto Airports Authority | Economic Development; Transit / TTC | 15 April 2019 – 14 April 2021 | closed by lro | 8 |
| SM27893 | Consultant firm | Carpenters District Council of Ontario | City infrastructure - Emergency planning and/or restoration; Economic Development; Transportation - Metrolinx | 20 March 2019 – 19 March 2020 | closed by lro | 59 |
| SM27806 | Consultant firm | Cubic Transportation Systems Canada Limited | Transit / TTC; Transportation - Metrolinx | 6 March 2019 – 31 December 2021 | closed | 26 |
| SM27805 | Consultant firm | Loblaw Companies Ltd | Garbage / Recycling | 6 March 2019 – 16 October 2020 | closed | 3 |
| SM26966 | Consultant firm | Loblaw Companies Ltd | Technology; Transportation - Roads / Bridges | 9 November 2018 – 7 November 2019 | closed | 4 |
Offices contacted
Communications on registrations where this organisation is the client.
No communications recorded.
No communications recorded.
Lobbyists and consultant firms
Lobbyists on its registrations
RegistrationsNone recorded.
Consultant firms used
RegistrationsNone recorded.
Linked agenda items
No published links to agenda items.
Linked development applications
No published links to development or Committee of Adjustment applications.
Consultant firm activity
- Clients
- 29
- Across all years
- Registrations as firm
- 50
- Communications for clients
- 622
Top clients
By communicationsClients per year
2018 to 202611 clients in 2026
Years in which a registration for the client was active (start to end, or to its last communication).
Clients by year· 67 rows
Subjects
- Economic Development20
- Transportation18
- Transit / TTC12
- Transportation - Metrolinx8
- Licences / Licensing6
- Waterfront Revitalization6
- Film and TV4
- Planning and Development4
- Procurement4
- Technology3
- Transportation - Roads / Bridges3
- Garbage / Recycling3
- Planning and Development Application3
- Planning and Development Application, Plan of Condominium3
- Environment3
- Health & Safety2
- Planning and Development Application, Official Plan2
- Hazardous Waste2
- By-law / Regulation2
- City infrastructure - Emergency planning and/or restoration1
and 11 other subjects
Meeting rate
Share of the firm's communications recorded as meetings
26%n=622.
Meeting rates are compared within subject category in the methods; rates are reported only above 20 contacts.
Offices contacted on behalf of clients
Communications per year
2018 to 2026622 communications, most in 2024 (231)
How and with whom
By method · 162 meetings
By office holder
Most-contacted offices, all clients
Top 10 of 50+Offices contacted· 50 rows
| Office | Office holder type | Communications | Meetings | Last contact |
|---|---|---|---|---|
| Olivia Chow | Councillor staff | 53 | 17 | 24 July 2026 |
| Mayor's Office | Councillor staff | 48 | 17 | 5 June 2023 |
| Office of the Mayor | Councillor staff | 31 | 5 | 21 January 2022 |
| John Tory | Councillor staff | 29 | 2 | 31 October 2022 |
| Josh Matlow | Councillor staff | 29 | 12 | 26 August 2026 |
| Amber Morley | Councillor staff | 22 | 5 | 27 April 2026 |
| Jamaal Myers | Councillor staff | 17 | 6 | 14 January 2026 |
| Municipal Licensing and Standards | City staff | 15 | 5 | 22 August 2024 |
| Parks, Forestry & Recreation | City staff | 15 | 1 | 16 December 2024 |
| Shelley Carroll | Councillor staff | 14 | 4 | 20 April 2026 |
| Josh Matlow | Member of council | 13 | 6 | 19 August 2026 |
| TTC | Local board | 12 | 3 | 4 November 2025 |
| Amber Morley | Member of council | 10 | 3 | 20 April 2026 |
| Jamaal Myers | Member of council | 10 | 3 | 21 October 2025 |
| Chris Moise | Member of council | 9 | 2 | 9 July 2026 |
| Paul Ainslie | Member of council | 9 | 1 | 17 August 2026 |
| Transportation Services | City staff | 8 | 5 | 10 March 2023 |
| Alejandra Bravo | Councillor staff | 8 | 1 | 8 December 2025 |
| Chris Moise | Councillor staff | 8 | 1 | 10 August 2026 |
| Jon Burnside | Member of council | 8 | 0 | 8 October 2025 |
| Paul Ainslie | Councillor staff | 8 | 0 | 10 August 2026 |
| Shelley Carroll | Member of council | 8 | 2 | 9 April 2026 |
| Parks Forestry and Recreation | City staff | 7 | 1 | 23 June 2022 |
| Jennifer McKelvie | Member of council | 7 | 1 | 3 March 2025 |
| Mike Colle | Member of council | 7 | 0 | 9 April 2026 |
| Housing Secretariat | City staff | 6 | 3 | 12 June 2026 |
| Toronto Shelter & Support Services | City staff | 6 | 2 | 10 June 2026 |
| Dianne Saxe | Councillor staff | 6 | 2 | 7 June 2024 |
| Dianne Saxe | Member of council | 6 | 1 | 3 March 2025 |
| Jon Burnside | Councillor staff | 6 | 1 | 21 October 2025 |
| Rachel Chernos Lin | Member of council | 6 | 1 | 19 August 2026 |
| City Manager's Office | City staff | 5 | 2 | 9 April 2024 |
| Municipal Licensing & Standards | City staff | 5 | 2 | 2 December 2024 |
| Parks, Forestry and Recreation | City staff | 5 | 1 | 10 January 2023 |
| Ausma Malik | Councillor staff | 5 | 0 | 13 November 2024 |
| Ausma Malik | Member of council | 5 | 0 | 9 April 2026 |
| Brad Bradford | Member of council | 5 | 2 | 26 November 2025 |
| Jennifer McKelvie | Councillor staff | 5 | 1 | 4 December 2024 |
| Paula Fletcher | Councillor staff | 5 | 0 | 20 February 2026 |
| Paula Fletcher | Member of council | 5 | 0 | 9 April 2026 |
| Stephen Holyday | Member of council | 5 | 0 | 8 October 2025 |
| Vincent Crisanti | Member of council | 5 | 1 | 3 March 2025 |
| Alejandra Bravo | Member of council | 4 | 1 | 4 December 2024 |
| Frances Nunziata | Member of council | 4 | 1 | 20 October 2025 |
| James Pasternak | Member of council | 4 | 0 | 4 December 2024 |
| Mike Colle | Councillor staff | 4 | 0 | 25 November 2024 |
| Parthi Kandavel | Councillor staff | 4 | 1 | 4 December 2024 |
| People, Equity & Human Rights | City staff | 3 | 0 | 12 June 2019 |
| Toronto Water | City staff | 3 | 1 | 17 September 2026 |
| Office of Councillor Minnan-Wong, Ward 16 | Councillor staff | 3 | 1 | 21 November 2019 |
Disclosure timeliness
Lobbyists must record a communication within 3 days. lobbyTO measures the gap between a communication's date and the first daily snapshot of the registry export in which it appears. The export refreshes daily, so a 1-day gap is expected.
Measurement in progress. Daily snapshots began on 4 October 2026 (2 days of snapshots so far); results appear after 6 months of snapshots, from 4 April 2027. Communications dated before the first snapshot are not measured.
City contracts and lobbying
No City contract awards are recorded for this organisation in the TOBids contract datasets.
Corporate group
This organisation is not part of a corporate group identified from registry records.
Contributions by this organisation's lobbyists and officers
No contributions by this organisation's lobbyists or officers have been matched.